Awareness Campaign Collateral:
“Don’t FURget about us”

I designed all collateral (posters, social media graphics) for the award-winning “Don’t FURget about us” campaign for Vestar Real Estate, in collaboration with Vestar Senior Director of Marketing Heath McCue, CMD.

The campaign had two distinct phases: 
Phase 1: Collateral that looked like disaster area notices, tragic and solemn, promoting a major adoption event.
Phase 2: Light-hearted and hopeful holiday collateral to support shopping center retailers while encouraging people to adopt displaced pets.

https://www.prnewswire.com/news-releases/vestar-wins-gold-us-maxi-award-at-2018-icsc-recon-conference-300653158.html