Awareness Campaign Collateral:
“Don’t FURget about us”
I designed all collateral (posters, social media graphics) for the award-winning “Don’t FURget about us” campaign for Vestar Real Estate, in collaboration with Vestar Senior Director of Marketing Heath McCue, CMD.
The campaign had two distinct phases:
Phase 1: Collateral that looked like disaster area notices, tragic and solemn, promoting a major adoption event.
Phase 2: Light-hearted and hopeful holiday collateral to support shopping center retailers while encouraging people to adopt displaced pets.
https://www.prnewswire.com/news-releases/vestar-wins-gold-us-maxi-award-at-2018-icsc-recon-conference-300653158.html
![FURget GVR v4](https://russmatthewsdesign.com/wp-content/uploads/2023/11/FURget-GVR-v4.jpg)
![FURget GVR v3-Social Media](https://russmatthewsdesign.com/wp-content/uploads/2023/11/FURget-GVR-v3-Social-Media.jpg)
![FURget-GVR-v3-Pandora-300x250](https://russmatthewsdesign.com/wp-content/uploads/2023/11/FURget-GVR-v3-Pandora-300x250-1.jpg)
![FURget GVR Part II v2 - Multiple_Page_2](https://russmatthewsdesign.com/wp-content/uploads/2023/11/FURget-GVR-Part-II-v2-Multiple_Page_2.jpg)
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